As part of the Shop phase of the customer journey, our team owns the PDP experience. One of the year’s large initiatives was to reimagine the PDP & improve the way customers shop for products on bestbuy.com. I was the primary designer leading the redesign of our Product Details Page for the simple-products use case.
I worked with a group of designers on my team & with cross-functional teams: product managers, a team of engineers, & the teams who own parts of the page such as pricing, fulfillment & attach.
- Primary designer, simple-product PDP
- Designers, product managers, engineers, pricing, fulfillment & attach teams
- Increase add-to-carts & redefine shopping for millions of customers a month
- bestbuy.com, web & app
Problem
One page has to serve every kind of shopper.
With an assortment as large as Best Buy’s, it is a challenge to create a PDP that serves the needs of every customer.
Process
Benchmark usability research
16 moderated research sessions.
Design-a-thon
A team of designers took part in a three-day design exercise.
Handoff
Preparing designs for story mapping & collaboration with engineers.
The full page, before & after. Scroll inside each one.
