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Anna at her desk in a sky-blue blazer, smiling, beside a microphone and laptop.

About me

I’m most fulfilled when I’m helping, building, creating, and learning.

I’m a senior UX designer at Target & the founder of Cosmic Cub. My path runs through behavior-change experiments at Noom, a SaaS telematics company, e-commerce at Best Buy & retail at Target.

I’m a UX/product designer and graduate of the UX/UI Design program at the University of Minnesota. My experience has been uniquely woven at a mobile app startup, a SaaS telematics company, and an e-commerce enterprise. I enjoy uncovering the root problems that users face and creating ways to improve products and satisfy business needs.

Experience

  1. TargetSenior UX designer2024 → now
  2. Cosmic CubFounder & product designer2025 → now
  3. Best BuySenior UX designer2022 → 2024
  4. GPS InsightUX designer2021 → 2022
  5. Ritual WellnessUI/UX designer2019 → 2022
  6. NoomUser experiments · virtual coach2017 → 2019

Education

  1. University of MinnesotaUX/UI Design, professional certificate2020
  2. Arizona State UniversityBS, Exercise & Wellness · Health Promotion2014

What I do

  • Interaction design

    Flows, states & the moments between them

  • Visual systems

    Type, color & motion, with rules that hold

  • Research

    Moderated sessions, stakeholder interviews & benchmark studies

  • Prototyping in code

    React, Next.js & TypeScript, shipped to production

  • AI as a material

    Prompts, voice rules & review for generated writing

Tools

  • Figma
  • Claude Code
  • Next.js & React
  • Tailwind
  • Midjourney
  • Jira
  • Miro
view my résumé